Coach Play Singapore Shophouse is the largest Coach concept store in the world, spanning 3 stories at 4000 sq ft, where Singapore’s local charm meets Coach’s hometown, New York, in a one-of-a-kind experience.
*Photo from Coach Singapore.
Located at Keong Saik Road, along rows of Singapore heritage shophouses and tourist hotspot, stands a eye-catching pink building with it’s bold Coach logo that you definitely won’t want to miss. Here is a summary of what you can expect in the 3 story Shophouse.
1st Floor
Coach Cafe
The world’s first Coach Cafe is inspired by New York City diners. It serves artisanal coffee and classic NYC bites in collaboration with Brawn & Brains.
Cafe Hours:
Day Menu 0900 – 1500
Dessert Bar Menu 1800 – 2100
Very IG-Worthy but do take note that you will have to queue outside the Shophouse for a seat on a first-come-first-serve basis.
Coach Lounge
A first look at some of Coach’s latest collection displayed here. Been eyeing on a Tabby Bag for it’s sustainability and it’s cute pillow shape. And how about those backpacks, cute!
2nd Floor
Coach Station
The Coach Station is where you can find curated ready-to-wear collections on display that is inspired by the New York City’s subway.
Coach Vintage
Coach Vintage Room carries Coach vintage and archive pieces that are for sale exclusively at Coach Play Singapore Shophouse. You can also get customisation service here with Coach Create. Add a personal touch to your Coach leather goods by choosing from a wide selection of charms and other embellishments.
3rd Floor
Coach World Art Experience
Watch Coach’s heritage of craft through LED screen and immerse your senses at Coach World Art Experience.
My Shopee
Favourites:
Although most come here for the cafe, Fashion girlies will appreciate the all-in-one shopping, customising and dining for the experience and convenience especially in Singapore’s hot and humid weather! It’s nice to be able to shop for archival pieces alongside the current trends and able to customise them to bring in new life to our beloved pieces and then, having a nice cup of Mocha Latte after shopping.
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Address:
5 Keong Saik Road, Singapore 089113
Opening Hours:
1000 – 2200 (Daily)
*Take Note that Cafe Operating Hours differ from Store Opening Hours.
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